Cook Offroad Racing is based out of Twain Harte, California, and was founded by Sean Cook. The team has been racing since the late 1990s. The team has grown from quads to ATVs.
As the team continues to grow so do the fans that follow the team. Sean knew that cell phone photos and videos were not going to cut it anymore and decided to put E.Sierra Media to the test.
The first challenge for E.Sierra Media was determining what was not being done and what could be done better.
We stepped in and immediately started producing photos for social media. The change from cell phone photos to professional photos made a drastic change to engagement on social media.
After our first race with the team, we realized that there is more to racing than just finishing. We wanted to create compelling stories that mattered and showed the journey of each race. We found that we were unable to capture the race 100% of the time, so we made the decision to add 3 GoPro cameras with continuous USB power and much-needed storage. This allowed us to capture more of the race to put the story together.
Being embedded into this team allowed us to feel, hear, see, and taste what racing is all about. The music, the visuals, and the audio can only come together when we can turn our own feelings into a video that makes you feel just like we all did during those moments.
Our videos allowed the team to grow from 0 to 108 YouTube subscribers in a matter of 2 months.